Hi, I'm Svetlin
I am a quantitative research analyst with growing digital and traditional media/advertising/market research experience in creating client-tailored research solutions, in identifying, analyzing, and reporting audience insights, market trends, advertising effectiveness, campaign ROI, and brand equity for Fortune 100/500 clients from a variety of industries.
As a business analyst at Dose Media, I established from scratch a cheap-to-run digital brand lift surveying infrastructure to measure the impact of Dose's advertising on driving our clients’ target audience through the purchase funnel (e.g. new user awareness, intent, purchase; campaign ROI). I also set up an inexpensive brand tracking program for the Dose and OMG Facts brands. Furthermore, I managed paid social media campaigns with a six figure monthly budget. An essential part of that was analyzing and optimizing digital advertising content to make it go viral. In addition, I improved written and graphic advertising content creation through extensive ad analyses. Moreover, I performed/presented ad-hoc data analyses to stakeholders across the entire organization and prepared presentations for conferences and client sales pitches.
Previously, as a Business Analyst at Millward Brown, I managed pre-market copy/ad testing, in-market ad tracking, brand equity tracking, and other market research programs for clients from Fortune 100/500 companies from a variety of industries including CPG, retail, and financial services (e.g. banking, insurance, healthcare). I learned to identify their business needs and utilize best in class market research solutions as well as custom research design to inform strategies for meeting these needs. My analyses are hypothesis-driven and scientifically rigorous. I identify the story behind the data and present it dressed as actionable insights that deliver real value based on the particular business need.
My prior 3+ years of experience as an independent and collaborating researcher in three experimental research labs at Northwestern and UC Berkeley equipped me with the working knowledge and skills to manage all stages of behavioral and social research – hypothesis formulation, survey/stimuli creation, experimental design, statistical data analysis, and graphic and written presentation of findings.
Additionally, as a Graduate Teaching Assistant for six Northwestern undergrad courses, I developed an interactive presentation style characterized by continuous gauging of audience dynamics and if needed, modification of the material in order to make it more audience-relevant while delving in the necessary level of detail.
I received a M.A. in Linguistics with a specialization in Cognitive Science from Northwestern University and a B.A. in Linguistics from University of California, Berkeley. My interdisciplinary coursework in statistics, marketing, social and cognitive psychology, cognitive science, communication sciences and disorders, (psycho)linguistics, and qualitative and quantitative methods gave me a solid theoretical and methodological foundation to conduct data-driven research in the behavioral and social sciences.